Healthcare Marketing Healthcare marketing is significantly different from other industries. This is primarily due to the fact that we are speaking to patients, not customers. Additionally, our audiences are searching for medical services, as opposed to tangible...
Healthcare Marketing in 2023 If you’re a healthcare brand in 2023, you may be constantly hearing the phrase “healthcare marketing has changed” . However, this is only partially true. Here’s what’s really happening: healthcare has not only changed but...
Going into 2023, now more than ever has digital healthcare marketing become the leading factor in the growth of healthcare brands. Although the old-fashioned ways of marketing are still around and still effective, we are ushering in a world where your influence in the...
What Can a CRM System Offer? Customer relationship management (CRM) programs have become a significant part of healthcare marketing. Initially, large clinics, hospitals, and ASCs began using CRM systems to manage the heavy amount of patient data and information they...
More and more healthcare practices are employing a healthcare call center, but why? What’s so valuable about outsourcing your patients’ calls to a call center? A healthcare call center is in many ways the backbone of your brand’s patient care. They manage...
The Healthcare Marketing Industry is Changing. The healthcare industry is projected to make huge strides this year, and luckily, this is something we all could have predicted. Each year, as significant developments are made in healthcare, practices must adapt and...
