by Chloe Cassar | Apr 9, 2024 | Digital Marketing, Marketing Analytics
The Power of an Updated Healthcare Website If you work in the healthcare industry, it is no secret that the industry has drastically changed over the last few years. During the pandemic, it became crystalized that the industry has permanently changed to make the...
by Chloe Cassar | Mar 18, 2024 | Digital Marketing
The Benefits of Online Scheduling for Businesses and Customers These last few years have completely transformed the structure of the healthcare industry in terms of how patients engage with practices and medical professionals. From telehealth appointments to the rise...
by Chloe Cassar | Feb 13, 2024 | Digital Marketing
The Power of Brand Consistency in the Digital Age In this oversaturated age of marketing, brands have to go above and beyond to create unique content that patients recognize. Healthcare marketing, specifically, can be even more difficult because there is less space...
by Chloe Cassar | Jan 23, 2024 | Digital Marketing
Using Intel from Google to Improve Website Content We all know that Google releases its top searches yearly, but how can we use this information to improve content? Specifically, how can healthcare marketers use common search trends to populate higher on Google? We...
by Chloe Cassar | Jan 16, 2024 | Digital Marketing
The Future of AI for Healthcare AI, or artificial intelligence, is projected to become a huge factor in the healthcare industry as the new year begins to unfold. Already this year, we are beginning to see many AI tools shift from the experimental phases to real-world...
by Chloe Cassar | Dec 14, 2023 | Digital Marketing
Reputation Management for Healthcare Brands Have you ever wondered why certain healthcare brands see more success than others? It all comes down to how different healthcare brands communicate with patients and market their services. There are various mediums that...