Do Healthcare Brands Use Google Ads? Healthcare brands have begun to embrace using Google Ads throughout their marketing strategies. Google has quickly become the leading source of online advertising. It is also the optimal location for doctors to advertise their...
The Importance of Local SEO in the Healthcare Industry For healthcare brands with clinics in specific areas, local SEO is the hidden key to success. Many brands try to target a wide audience, however, certain companies have monopolized the industry, making it close to...
Importance of an Accessible User Experience for Healthcare Websites User experience plays a crucial role in the success of a healthcare website. Patients of all ages and health must be able to access the important information that your website has to offer. A...
Understanding the Current Landscape of Healthcare Marketing Between the rise in popularity of telehealth, personalized healthcare, and additional communication channels, the world of healthcare marketing is everchanging. As patient expectations are shifting,...
Transitioning to a Call Center from In-House Transitioning to a call center from an in-house operation is a strategic decision that can offer significant benefits for a healthcare practice. This transition involves shifting the customer service function to an external...
Healthcare Marketing to Millennials Your healthcare marketing strategy needs to change depending on the demographic that you are marketing to. Millennials, or anyone born between 1981 and 1996, are a particular demographic with specific needs that you can appeal to...
