Using SEO for Healthcare Brands Regardless of the industry you are targeting, SEO is an essential part of the marketing process. Whether you are looking to promote your brand on Google or social media, you will want to perform keyword research and implement it into...
Healthcare Marketing Healthcare marketing is significantly different from other industries. This is primarily due to the fact that we are speaking to patients, not customers. Additionally, our audiences are searching for medical services, as opposed to tangible...
What Can a CRM System Offer? Customer relationship management (CRM) programs have become a significant part of healthcare marketing. Initially, large clinics, hospitals, and ASCs began using CRM systems to manage the heavy amount of patient data and information they...
More and more healthcare practices are employing a healthcare call center, but why? What’s so valuable about outsourcing your patients’ calls to a call center? A healthcare call center is in many ways the backbone of your brand’s patient care. They manage...
How to Approach Healthcare Marketing Marketing your healthcare practice takes more than a few billboards and social media posts. Ultimately, it comes down to the environment you create and the dedicated medical professionals that help run it. Unfortunately, juggling...
Does Your Practice Need a Call Center? When a patient calls your office to speak with a representative, this is often the first interaction they will have with your team. If they are on hold for an extended period or feel overlooked, they will likely associate this...
