If you’re a well-established brand, you’ve probably at least heard of business-to-consumer healthcare. That is, as the name suggests, any business between the consumer and your brand. However, not as commonly discussed, would be business to business. B2B healthcare is...
Healthcare Branding – Is it Necessary? When we think of branding, we don’t automatically think of healthcare brands. Instead, our minds stray to large corporations, such as Coca-Cola or Nike. Although healthcare branding encompasses different attributes, it is...
Can Your Practice Benefit from a Call Center? Call centers are an essential component of a successful medical practice. Not only can it simplify a practice’s operations, but it can also help to bridge the gap between a patient and your practice. Traditional patient...
Healthcare marketing in 2022 can be complicated. There are many factors to consider when it comes to efficiently bringing in new leads while maintaining current customers. Salesforce integration has become crucial when it comes to engaging patients. It is very...
Patient loyalty within healthcare plays a unique role in the industry. When customers choose their healthcare providers they are connecting with doctors, surgeons, dentists, and nurses that they will have an ongoing relationship. Unlike product brands, when a new...
