We live in a patient-centric economy — so why not let patients help drive your marketing efforts? Patient testimonials are an engaging, cost-effective way to combat patient skepticism around advertising, attract new patients to your health care business and...
Like any business trying to survive, your primary goals are to acquire new customers, convert them and build a loyal customer base that helps support sustainable growth. And there’s a shared denominator driving these goals: a robust marketing plan. As your business...
In many cases, your health care website is the first place patients interact with your brand, services, products and medical providers. While your marketing team is optimizing the home page and cranking out relevant blogs to engage patients, leave some time to work on...
How do you know that your customers are satisfied with the service they receive from their brand? If your company doesn’t have a system in place for tracking and measuring customer satisfaction, you’re neglecting a key factor that contributes to brand loyalty and...
In today’s fast-paced, digital-first world, health care companies can no longer rely on traditional marketing tactics alone to grow and nurture a business. Customers expect more from the brands they turn to for products and services: a wealth of resources and...
