Social Media for Healthcare
Over the last few years, social media has become an important marketing touchpoint for healthcare businesses. As many industries have shifted toward social media, people have been spending significantly more time on these platforms. Now, social media can be used for communicating, selling, shopping, and even researching healthcare clinics. A solid social media presence is important for any modern healthcare clinic looking to expand its clientele.
Although you might not think healthcare has a significant platform on social media, you would be surprised. According to Spark Report, 41% of individuals state that social media affects their choice of a specific doctor, hospital, or medical facility. That said, ensuring that your healthcare brand has an active and compelling presence on social media is very important.
This can sometimes be a difficult task. After all, how creative can you really get regarding healthcare-related topics? Luckily, healthcare professionals have a unique position on social media: to educate and spread awareness. Successful healthcare social media accounts have grown a following due to their ability to spread factual information. With all the inconsistencies throughout social media, your brand should be the voice of reason. By creating informational posts and spreading news specific to your clinic, you will notice your brand becoming a strong voice throughout social media.
At NewGen Marketing, we believe in an inclusive marketing strategy that utilizes every marketing touchpoint. This includes social media, website development, call center services, and more. Continue reading to learn more about how to use social media in healthcare.
Tips for Your Social Media Remodel
Implement Patient Testimonials
Patient reviews and testimonials are an excellent way to elevate your practice’s social media feed. It also allows potential patients to see what a visit to your practice might look like. As we all know, word of mouth is the most compelling marketing strategy, and patient testimonials are the next best thing. This content can be used in social media posts and stories to showcase the amazing work of your surgeons, doctors, and staff. Although this may seem like a small change to your feed, it can be very effective in acquiring new patients.
Keep it Professional
Although social media might be the place for memes and other funny content, healthcare practices should stay professional and aim to educate. If your practice begins posting content people don’t take seriously, they might begin associating it with your practice. The best way to navigate social media as a healthcare practice is to look back at your brand’s core values, and strive to exhibit this throughout your social pages.
Engage Your Followers
Social media allows your followers to ask questions about your practice, including contact, location, service, and provider information. Keeping up with your comments and ensuring your patients feel heard is a huge part of maintaining a loyal social media following. Additionally, if your followers see you interact with other patients, they will feel more inclined to interact, knowing you will engage with them.
At NewGen Marketing, we understand how time-consuming it can be to keep up with managing your social media accounts. Creating posts, building content, and engaging with your followers can be a full-time job, especially if you want it done well. Therefore, NewGen offers social media management services to healthcare professionals looking to build their brands through an integrative marketing approach.
Use Personalized Imagery
Stock images may be convenient and clean, but sometimes patients get sick of seeing the same thing. Therefore, using images of your clinic and healthcare professionals will make your followers feel more connected to your brand. This will also help to set your practice apart from others on social media platforms. Periodic photoshoots are a great way to keep your feed clean, consistent, and personal!
Provide Important Updates
Social media is a great way to keep your followers up-to-date on any important news regarding your practice. Are you accepting new insurance or expanding? Is your office closed due to bad weather? Let your followers know through a quick story post. Sometimes adding new information to your website takes too long, which is where social media comes in handy.
Can NewGen Marketing Help?
NewGen Marketing is a modern healthcare marketing agency. Our team of marketing professionals can improve your practice’s brand through social media management, website development, content creation, call center services, and more. Are you interested in learning more about optimizing your practice’s social media? Contact NewGen today.